In this article, I’ll guide you through creating an efficient automation system using Make.com that transforms online articles into engaging social media posts, complete with AI-generated images. This approach not only saves time but also ensures consistent, high-quality content across your social platforms.
By leveraging the power of GPT-4o and DALL-E 3, this automation process creates tailored posts for different social networks, allowing for human review before publication.
I go through the entire process in the video below:
Setting Up the Automation in Make.com
The automation process is divided into two main steps:
Step 1: Content Gathering and Processing
- Set up a Slack channel to collect interesting article URLs.
- Use Make.com to extract these URLs and scrape the content using Scraptio.
- Employ GPT-4o to generate a summary of the article.
- Create tailored posts for different social networks (Instagram, Facebook, Twitter, LinkedIn) using separate GPT-4o prompts.
- Generate an image using DALL-E 3 based on the article content.
- Store all generated content in Airtable for review.
Step 2: Review and Publication
- Set up a separate Make.com scenario to handle publication.
- Retrieve approved posts from Airtable.
- Use HTTP module to fetch the generated image.
- Post content to selected social networks using their respective APIs.
- Update the Airtable record to mark the post as published.
Key Components and Considerations
- Use of Scraptio for reliable web scraping instead of alternatives like Perplexity AI.
- Implementing error handling to manage issues like failed image generation or scraping errors.
- Adding filters to control which posts go to which networks based on content length or other criteria.
- Option to add comments or source links to posts, especially useful for platforms like Facebook.
Further Automation and Customization
To enhance the system, consider:
- Using RSS feeds instead of a Slack channel for automatic content discovery.
- Scheduling the automation to run at set intervals.
- Customizing prompts and filters to better match your brand voice and content strategy.
This automation system offers a powerful way to maintain an active social media presence while allowing for human oversight. By combining AI-powered content generation with strategic review processes, you can ensure your social media posts are both timely and aligned with your brand’s messaging.
