In this guide, we explore how to create a powerful keyword research tool using Make.com and BuildShip. This innovative approach not only streamlines keyword analysis but also provides cost-effective solutions compared to traditional SEO tools.
Check out a walkthrough of how to create it below:
Introduction to the Keyword Research Tool
The keyword research tool developed with Make.com and BuildShip is a game changer for digital marketers and SEO professionals. It allows users to input multiple URLs and generate comprehensive keyword reports swiftly. This tool is designed to be user-friendly while providing robust data analysis capabilities.
By leveraging the Data for SEO API, this tool can produce reports that rival those of expensive platforms, offering critical insights at a fraction of the cost. Its ability to handle bulk operations efficiently makes it a standout choice for anyone looking to enhance their SEO strategies.
Efficiency and Cost-Effectiveness
One of the primary advantages of this keyword research tool is its efficiency. Unlike traditional methods that can be time-consuming and resource-intensive, this system automates the entire process. It can process multiple URLs simultaneously, generating reports in a matter of minutes.
Cost-effectiveness is another crucial factor. Each report generated costs only a few cents, making it accessible for businesses of all sizes. This affordability allows users to perform extensive keyword research without the financial burden typically associated with premium SEO tools.
Setting Up the Google Sheet
The foundation of this keyword research tool is a Google Sheet, which acts as the input and storage point for URLs. Setting up the Google Sheet is straightforward: simply create a new sheet and enter the URLs you wish to analyze. This initial step is crucial as it enables the tool to fetch data efficiently.
Once the sheet is set up, the Make.com module will monitor for new entries. This means that as soon as you add a URL, the automation gets triggered, initiating the keyword research process.
Running the Automation
With the Google Sheet prepared, running the automation is the next step. The Make.com scenario is designed to watch for new roles and automatically send requests to BuildShip. This seamless integration means that users can focus on data analysis rather than manual processing.
The automation handles the creation of spreadsheets and the bulk updating of keyword reports in a single operation. This eliminates the need for multiple actions, significantly speeding up the workflow.
Understanding Bulk Mode Operations
Bulk mode operations are a standout feature of this keyword research tool. Traditionally, when handling large datasets, many automation platforms require the use of iterators, which can slow down the process and increase operational costs. However, with this tool, bulk operations allow for the processing of hundreds of keywords at once.
This capability is not only time-efficient but also reduces the number of operations used, keeping costs down. For example, generating six extensive reports may only require around thirty operations, showcasing the tool’s efficiency.
Utilizing Data for SEO API
The Data for SEO API is the powerhouse behind the keyword research tool. It provides access to a wealth of search data, including keyword volume, competition, and ranking pages. By effectively utilizing this API, users can glean valuable insights that inform their SEO strategies.
The API is designed to return results quickly, often within seconds, enabling users to make data-driven decisions without delay. This rapid access to information is particularly beneficial in the fast-paced world of digital marketing.
Integrating Make.com with BuildShip
Integrating Make.com with BuildShip creates a powerful synergy that enhances the capabilities of the keyword research tool. BuildShip’s robust low-code features allow users to run complex code directly, facilitating the handling of intricate API requests. This integration streamlines the workflow, making it easier to manage data and automate processes.
Users can create REST API calls in BuildShip, which are then triggered by the Make.com scenario. This method simplifies the interaction with the Data for SEO API, making it accessible even for those without extensive coding knowledge.
Exploring BuildShip’s Features
BuildShip stands out as a powerful low-code tool that simplifies complex automation tasks. Its unique features allow users to run code directly within the platform, making it an ideal choice for tasks requiring intricate API interactions. This flexibility enables users to create custom workflows tailored to their specific needs.
One of the most significant advantages of BuildShip is its user-friendly interface. Even those with minimal coding experience can leverage its functionalities. The AI creator feature assists in generating code snippets, which can save time and reduce errors.
Key Features of BuildShip
- Low-Code Environment: Users can develop workflows without extensive programming knowledge.
- API Management: Seamlessly integrates with various APIs, allowing for complex data handling.
- Generous Free Tier: Offers three execution hours per month and five workflows, making it accessible for beginners.
- Secret Management: Supports secure storage of API keys and credentials, enhancing security.
- Community Support: Access to a vibrant community for sharing workflows and troubleshooting.
Creating a REST API Call
Creating a REST API call in BuildShip is a straightforward process. Users start by setting up a trigger, similar to a webhook in other automation tools. This trigger initiates the API call when specific conditions are met, such as the addition of a new URL in the Google Sheet.
Once the trigger is established, users can define the parameters for the API call, including the URL to be analyzed, the number of results required, and the maximum SERP position. This customization ensures that the data retrieved is relevant and tailored to the user’s needs.
Steps to Create a REST API Call
- Create a new project in BuildShip.
- Set up a trigger for the API call.
- Define the request parameters (URL, results, max position).
- Test the API call to ensure it returns the expected data.
- Integrate the API call with other workflows as needed.
Handling API Responses
After making an API call, handling the response is crucial for data processing. The response from the Data for SEO API typically comes in a complex JSON format. BuildShip provides tools to parse this data effectively, allowing users to extract necessary information efficiently.
Users can create nodes to process the JSON response, transforming it into a format suitable for further analysis or storage, such as bulk updating a Google Sheet. This capability is vital for maintaining a smooth workflow and ensuring that data is readily accessible.
Key Considerations for Handling Responses
- Data Formatting: Ensure the data is structured correctly for your needs.
- Error Handling: Implement checks to manage potential errors in API responses.
- Efficiency: Use bulk operations to minimize processing time and API calls.
Generating Keyword Reports
Generating keyword reports is one of the primary functions of the keyword research tool. After successfully retrieving data from the Data for SEO API, users can compile comprehensive reports that highlight essential metrics, such as search volume, competition levels, and ranking pages.
These reports are generated in real-time, allowing users to make data-driven decisions quickly. The ability to generate multiple reports simultaneously enhances productivity, making this tool invaluable for SEO professionals.
Components of a Keyword Report
- Keyword: The search term being analyzed.
- Search Volume: The number of searches per month for the keyword.
- Competition Level: An indicator of how difficult it is to rank for that keyword.
- Ranking Pages: URLs that currently rank for the keyword.
Comparing Results with Ahrefs
To validate the effectiveness of the keyword research tool, it is essential to compare its results with those from established platforms like Ahrefs. This comparison highlights the strengths and weaknesses of both tools, providing insights into their respective data sets.
While different keyword tools often yield varying results, the data from BuildShip and the Data for SEO API frequently align closely with Ahrefs, demonstrating its reliability as an alternative for keyword research.
Key Differences Observed
- Data Volume: Ahrefs may show higher search volumes for certain keywords.
- Keyword Variability: Differences in keyword suggestions and competition metrics.
- Cost-Effectiveness: BuildShip offers a more affordable alternative for similar data insights.
Conclusion and Community Access
In conclusion, the keyword research tool built with Make.com and BuildShip offers a powerful, cost-effective solution for digital marketers. Its ability to automate keyword analysis and generate comprehensive reports sets it apart from traditional SEO tools.
For those interested in leveraging this automation, joining the community provides instant access to templates and support. Engaging with fellow users can enhance your experience and enable you to maximize the tool’s potential.
Don’t miss out on the opportunity to streamline your keyword research process and gain valuable insights. Check out the community link provided and start transforming your SEO strategies today.
